R&B / Soul
Nova Vale
Now playing, "Midnight Chrome"
Real A&R, real studio time, real strategy — then release everywhere it matters. Fair splits, full transparency, no gatekeeping.
Awa Sounds exists because the industry stopped developing artists and started renting them distribution. We do it the old way and the new way at once, real studio time, real A&R, real strategy, then release it everywhere that matters.
Whether you're unsigned and hungry or established and looking for a partner that actually moves, every stage of your career lives here.
A record label and an open distribution platform in one. Develop with us, or distribute independently, your masters, your terms, no gatekeeping.
For artists ready to build a career. Full A&R, production and creative direction, marketing muscle and playlist relationships, with fair, transparent deals.
Roster management · Rights & publishing · Brand positioning · Campaign support
For independents who want reach without the trap. Self-serve uploads to 150+ platforms, you keep 90%+ of your revenue. Low-friction and radically transparent.
Self-serve uploads · Metadata & delivery · Revenue-share · You own your masters
We invest in raw talent and shape careers, from songwriting and coaching to image, branding and performance.
Pro rooms, engineers and gear. Book time and make records that hold up anywhere.
Radio ready, streaming loud and translation tested masters across every system.
In house producers and a licensable beat catalogue for artists at any stage.
Over 150 platforms worldwide, from Spotify and Apple to YouTube and everywhere else.
Playlist pitching, content strategy and campaigns that build real fans.
Concept to final cut. Visuals that make the sound impossible to ignore.
Get your music into film, TV, games and ads, and get paid properly.
Music videos, visualizers, reels and promo edits, cut and finished to release standard.
Bespoke single, EP and album artwork built around your sound, in every size and format.
"Signing with Awa Sounds was the best decision I made. They didn't just record me, they built the whole plan around who I actually am."
"The mixes come back sounding like money and the distribution just works. First label that treated my career like it mattered."
"From the beat to the video to the rollout, it was one team. I never had to explain my vision twice. That's rare."
"I came in unsigned with two songs. A year later I've got a catalogue, a look and a real fanbase. They move fast and they mean it."
"The beats hit different and the licenses are actually fair. No hidden clauses, no chasing. I just make music."
"They found my sound before I did. Every session pushed me somewhere better. This is what a real label feels like."
"Cover art, video, rollout, all under one roof and all on brand. My last release looked like a major put it out."
Head to our Contact page and use the Submit Demo form. Send us private streaming links (SoundCloud, Google Drive, Dropbox). Our A&R team reviews every submission and replies to the ones that move us.
We're genre fluid, R&B, Afrobeats, Hip-Hop, Pop, Alt and everything bleeding between them. What matters is a distinct point of view, not a category.
Absolutely, most of our roster started unsigned. You can also use our studio, beats, mixing and distribution services à la carte without a deal.
It depends on the artist and stage, but typically covers development, studio time, mixing/mastering, distribution, marketing and campaign support. We keep terms fair and transparent.
Yes. Our Beat Store is open to everyone with lease and exclusive options. Signed artists get catalogue access as part of their deal.
We're a United Kingdom based independent label working with artists worldwide. Studio sessions are in the UK; everything else is global.
Your move
Send us your best record or book a session. Let's build something that lasts.